Given recent global happenings, people are working to become more in tune with their higher sense of self. That means less thinking and more feeling. That also means that the world of work is starting to look quite different than it did, say, five years ago.

Ask anyone and they will say it’s quite apparent that the world is undergoing a seismic shift. People are seeking meaning in their lives more actively, and since people have long found a sense of identity in their jobs, this is big news for the job market. People want their work to align with their higher sense of purpose. People are becoming more in touch with their deeper being and external motivators are losing power over internal motivators. Rather than being driven by bragging rights, salary, and the appearance of success, people are finding more motivation in the notions of fulfillment, meaningful contribution, and work-life balance.

Plus, our world is becoming increasingly automated. With the rapid evolution of AI and computer technology, most things that are logic based / routine oriented are slowly being outsourced. But, while AI can replace many things, it is not able to replicate those things which are uniquely human, namely, creativity, connection, and empathy.

Daniel H. Pink, author of “A Whole New Mind,” makes the case that tapping into the right side of the brain will be a critical tool in navigating this future. For a long time now, left-brained people, who are good at tech, math, and other practical matters, have had a competitive advantage. Now, the job market is beginning to favor those who operate more creatively. Both employers and employees will have some work to do in order to keep pace with the current state of the work world.

Here are a few ways in which you can lean into this shift:

Businesses:

Look at the big picture

Rather than fixating on a candidate’s hard skills or experience, look at them as a person. One of the biggest hiring mistakes is to overlook top talent due to what’s on their resume. Oftentimes, the best candidates are those that have not yet had a chance to shine – maybe they didn’t go to college or they’re coming from another industry. Instead of thinking too critically about the data, try to sense their character and how that fits for the role and with the team.

Practice empathy

Employees are fed up with being underappreciated and feeling like cogs in the machine. Show people that you understand where they are coming from, because at the end of the day we’re all human. Demonstrate a genuine interest in who they are and what they want, not just what they’ve done or can do for you. Candidates are much more likely to be drawn towards a company that recognizes the human side of things.

Tap into your inner storyteller

Candidates are not just looking for a comfortable salary with a lofty title – they’re looking for a real connection to the work they do. People nowadays are highly concerned with their employer’s mission, vision, and values. Rather than stating the company’s hard business goals, tell the story of purpose. By showing candidate’s how their contributions would be meaningful to the world, your vacancy will look like a much more attractive option.

Candidates:

Look at the big picture

While it can be easy to get caught up in the details, taking a step back to look at the big picture can help you become better aligned with long-term goals. This can also help you recognize patterns that otherwise might not be so apparent. Keeping your finger on the pulse of big picture patterns and goals will help you be more hireable and more directed in your search.

Practice empathy

Emotional intelligence is a key skill for most jobs nowadays, and it’s becoming increasingly more so with time. Empathy means being a good listener, understanding where people are coming from, and leaning into the human connection. Not only will this help you stand out among other candidates, but it will also go a long way when you do get the job.

Tap into your inner storyteller

When it comes to getting hired, facts and figures aren’t enough. You have to convey a compelling narrative that demonstrates your growth path, experience in action, and what makes you a great fit for the job opening. Show who you are, why you shine, and how you can bring that light into the company.

The future of work is here, and it’s right brain dominant. Businesses and candidates that neglect to do the necessary work to adapt to modern needs will fail to maintain their competitive edge.